Privacy Policy – How 777ef Protects Your Data

1. Introduction

This Privacy Policy describes how 777ef ("we", "us", "our") collects, uses, stores and protects the personal information of players and visitors who access the 777ef website at 777ef.vip or use the 777ef mobile application (together referred to as "the Platform").

We built the 777ef platform specifically for players in Pakistan, and we understand the importance of keeping your personal and financial information secure. Whether you are placing a bet on a Pakistan Super League match, spinning reels in the slots section, playing at a live casino table or making a PKR deposit via JazzCash or Easypaisa — your data is handled with care at every step.

This policy should be read alongside our Terms and Conditions and Responsible Gaming guidelines. Where those documents refer to the handling of personal data, this Privacy Policy provides the full detail.

2. Data We Collect

We collect personal data in two main ways: information you provide to us directly, and information generated automatically by your use of the Platform.

Information you provide:

• Full name and date of birth (required at registration)
• Mobile phone number and email address
• Account username and password (stored in hashed form)
• Payment method details — such as your JazzCash or Easypaisa mobile number, bank account name, or the last four digits of a registered card
• Any information you provide when contacting our support team

Information collected automatically:

• Device type, operating system and browser version
• IP address and approximate location (city/region level)
• Pages visited, time spent on each section and navigation patterns
• Game session data including game titles played, bet amounts, win/loss records and session duration
• Deposit and withdrawal transaction records including amounts, timestamps and payment method used
• Login timestamps and any failed login attempts

3. How We Use Your Data

We use the personal data we collect strictly for the purposes set out below. We do not use your data for any purpose that is incompatible with the reasons it was originally collected.

We will only send you promotional communications — such as bonus offers, new game announcements or cricket betting promotions — if you have not opted out of marketing messages. You can update your communication preferences from within your account settings or by contacting support.

4. Payment Data and PKR Transactions

All financial transactions on 777ef — deposits and withdrawals in PKR via JazzCash, Easypaisa, Raast, bank transfer or card — are processed through certified third-party payment gateways. These gateways handle the transmission and authorisation of payment data in accordance with their own security standards.

What 777ef receives from a payment processor is a transaction confirmation, a reference number, the amount and the payment method type. We do not receive or store your full card number, bank account password, JazzCash PIN or Easypaisa MPIN.

To protect the integrity of your withdrawals, we require that funds are returned to the same payment method used for the deposit. This means we retain a reference to your registered payment method (such as the mobile number associated with your JazzCash account or the last four digits of a card) so that future withdrawals can be matched correctly.

5. Cookies and Tracking Technologies

777ef uses cookies and similar technologies to make the platform work properly and to understand how players use the site. A cookie is a small text file stored on your device when you visit a website.

We use the following types of cookies:

• Essential cookies: Required for the platform to function. These keep you logged in, maintain your session state during gameplay, and remember your language and currency preferences. Disabling these will prevent the platform from working correctly.
• Analytics cookies: Used to understand how players navigate the platform — which pages are visited most, how long sessions last and where players encounter issues. This data is aggregated and does not identify you personally.
• Preference cookies: Remember settings you have chosen, such as your preferred sports markets or notification settings, so you do not have to reconfigure them on each visit.
• Security cookies: Help detect unusual login behaviour, protect against cross-site request forgery and support our fraud prevention systems.

Most browsers allow you to control cookie settings. You can block or delete cookies through your browser settings. Note that blocking essential cookies will affect your ability to log in and use the platform normally. For the mobile app, equivalent device-level permissions apply.

6. Data Sharing and Third Parties

We do not sell or rent your personal data to any third party. We share data only in the limited circumstances described below, and only to the extent necessary for each purpose.

• Payment processors: JazzCash, Easypaisa, Raast and banking partners receive the minimum transaction data required to process your deposit or withdrawal.
• Game providers: Third-party game studios such as Pragmatic Play, PG Soft, Jili and CQ9 receive anonymised session identifiers to power their games within the platform. They do not receive your name, mobile number or payment details.
• Technology and hosting providers: Infrastructure partners who host and maintain the platform's servers may have access to technical data as part of their contracted services. These partners are bound by confidentiality obligations.
• Fraud prevention and security services: We use third-party risk management tools to detect suspicious login patterns, duplicate account attempts and payment fraud. These services receive device and IP data in anonymised or pseudonymised form.
• Legal requirements: If required to do so by a valid legal process, court order or in response to an urgent safety concern, we may disclose user data to the relevant authority. We will only do so to the extent required and, where permitted, will notify the affected user.

7. Data Retention

We retain your personal data for as long as your account is active or as long as is reasonably necessary to fulfil the purposes described in this policy. Specific retention periods are as follows:

• Account data (name, contact details, login history): retained for the lifetime of your account plus a reasonable period following closure for fraud prevention and dispute resolution purposes.
• Transaction records (deposits, withdrawals, bet history): retained for a minimum of five years from the date of the transaction for financial record-keeping and risk management purposes.
• Support communications (chat logs, emails): retained for up to two years from the date of the interaction.
• Technical and session logs (IP addresses, device data): retained for up to 12 months for security monitoring purposes, after which they are deleted or anonymised.
• Marketing preferences: retained until you opt out or close your account, whichever comes first.

When data is no longer required, it is securely deleted or irreversibly anonymised so that it can no longer be linked back to you.

8. Security Measures

777ef implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration or disclosure. These measures include:

• TLS encryption for all data in transit between your device and our servers
• Encrypted storage of passwords using industry-standard hashing algorithms — plaintext passwords are never stored
• Access controls ensuring that only authorised personnel can access personal data, and only to the extent required for their role
• Regular security reviews of our platform infrastructure and third-party integrations
• Account activity monitoring to detect and flag suspicious behaviour such as unusual login locations or rapid successive failed login attempts
• Two-factor authentication options for account login to provide an additional layer of protection

While we take all reasonable precautions, no system can guarantee absolute security. You also play an important role in keeping your account safe by using a strong, unique password, not sharing your credentials, and logging out of shared devices after each session.

9. Your Rights Over Your Data

As a 777ef player you have the following rights regarding your personal data. To exercise any of these rights, contact our support team using the details at the bottom of this page.

10. Minors and Under-18 Protection

The 777ef platform is strictly for adults aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. If you are a parent or guardian and believe that your child has registered an account on our platform, please contact our support team immediately. We will investigate and, if confirmed, close the account and delete any associated personal data without delay.

As part of our responsible gaming commitment we apply age verification checks during the registration process and reserve the right to request supporting documentation at any point. Underage gambling is harmful and we take our responsibility on this issue seriously.

11. Changes to This Privacy Policy

777ef may update this Privacy Policy from time to time to reflect changes in our data practices, platform features or applicable requirements. When we make changes, the updated version will be published on this page with a revised "Last Updated" date at the top.

For significant changes that materially affect how we use your personal data, we will provide a more prominent notice — such as an in-platform notification or an alert the next time you log in. Your continued use of the platform after any update to this policy constitutes your acceptance of the revised version.

We encourage you to review this page periodically so you are always up to date with how your information is handled. If you have any concerns about a change to this policy, please contact our support team before continuing to use the platform.

12. Contact Us

If you have any questions about this Privacy Policy, want to exercise any of your data rights, or have a concern about how your personal information has been handled, please get in touch with our support team:

You can also reach us through the live chat feature available on every page of the Platform. We aim to respond to all privacy-related queries within a reasonable timeframe and to resolve data access or deletion requests as promptly as our records management process allows.

For questions about responsible gaming, deposit limits or self-exclusion, please visit our dedicated Responsible Gaming page. For the full platform rules covering accounts, bonuses and betting, see our Terms and Conditions.